- What is the Oklahoma Quality Award?
- Why was the award established?
- What are the Oklahoma Quality Award criteria?
- Which companies/organizations have won the Oklahoma Quality Award?
- When were the education and health care criteria established?
- How are recipients selected?
- Does quality pay?
- Do the award criteria take into account an organization's financial performance?
- Does the award amount to a product or service endorsement for the winners?
- Why are the Oklahoma Quality Award winners asked to share their successful strategies?
- To what extent are they asked to share their strategies?
- Do advertising and publicity diminish the image and prestige of the award?
- Are organizations and companies simply chasing after the award and ignoring the lessons of performance improvement?
- Why are organizations charged a fee to apply?
- May an organization hire a consultant to help prepare answers for the Oklahoma Quality Award application?
- Is it a conflict of interest for members of the Board of Examiners to work as consultants?
- How does the Oklahoma Quality Award differ from ISO 9000?
File can also be downloaded
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1. What is the Oklahoma Quality
Award?
Oklahoma businesses along with the Oklahoma
Department of Commerce established the award program in 1993
to recognize Oklahoma organizations for their achievements in
quality and business performance and to raise awareness about
the importance of performance excellence as a competitive edge.
The award is not given for specific products or services. Awards
may be given annually at each of three levels: Commitment, Achievement,
and Excellence. Manufacturing, service, health care, education
and government organizations are eligible for the awards.
The Oklahoma Quality Award Program is built
around the Malcolm Baldrige National Quality Award process and
tailored for Oklahoma. The Baldrige recipients are the very
visible centerpieces of the U.S. quality movement, a broader
national quality program has evolved around the award and its
criteria. A report, Building on Baldrige: American Quality
for the 21st Century, by the private Council on Competitiveness,
said, "More than any other program, the Baldrige National
Quality Award is responsible for making quality a national priority
and disseminating best practices across the United States."
The Oklahoma Quality Award Foundation, Inc.
(OQAF), a 501(c)(3) non-profit organization, manages the Oklahoma
Quality Award program.
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2. Why was the award established?
In the early and mid-1980s, many industry and
government leaders saw that a renewed emphasis on quality was
no longer an option for American companies but a necessity for
doing business in an ever expanding, and more demanding, competitive
world market. But many American businesses either did not believe
quality mattered for them or did not know where to begin. The
Baldrige Award along with the Oklahoma Quality Award was envisioned
as a standard of excellence that would help U.S. and Oklahoma
organizations achieve world-class quality.
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3. What are the Oklahoma
Quality Award criteria?
The Oklahoma Quality Award performance excellence
criteria are a framework that any organization can use to improve
overall performance. Seven categories make up the award criteria:
Leadership Examines how senior executives guide and sustain
the organization and how the organization addresses its ethical, legal and community responsibilities. Also examines the organization's governance.
Strategic planning Examines how the organization
sets strategic directions and how it determines key action plans.
Customer and Market focus Examines how the organization
determines requirements, needs and expectations of customers and markets;
builds relationships with customers; and acquires, satisfies,
and retains customers.
Measurement, Analysis and Knowledge Management
Examines the management, effective use, and analysis
and improvement of data and information to support key organization
processes and the organization's performance management system.
Workforce Focus Examines how the
organization enables its workforce to develop its full potential
and how the workforce is aligned with the organization's objectives.
Process Management Examines aspects
of how key production/delivery and support processes are designed,
managed, and improved.
Results Examines the organization's
performance and improvement in its key business areas: customer
satisfaction, financial and marketplace performance, human resources,
supplier and partner performance, operational performance, and
governance and social responsibility. The category also examines
how the organization performs relative to competitors.
The criteria are used by organizations of all kinds for self-assessment
and training and as a tool to develop performance and business
processes. For many organizations, using the criteria results
in better employee relations, higher productivity, greater customer
satisfaction, increased market share, and improved profitability.
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4. Which companies/organizations
have won the Oklahoma Quality Award?
2007 - Moore Norman Technology Center; Leader Communications Inc.; Unity Health Center; Valley View Regional Hospital.
2006 - MESA Products, Inc.; Healthfirst Physician Management Services, Inc.; Metro Technology Centers; Tri County Technology Center.
2005 - Healthfirst Physician Management Services, Inc.; Inverness Village; Nautilus-Tulsa Manufacturing; Oklahoma City Public Schools; Oklahoma Center for Nonprofits; Tulsa Public Schools, and; University of Central Oklahoma.
2004 - Boeing Aerospace Support Oklahoma City ; Bone and Joint Hospital ; St. Anthony Hospital ; Bank of Oklahoma , Operations and Technology Division; Monte Cassino School ; and, Precision Machining and Manufacturing.
2003 – Bank of Oklahoma,
Operations and Technology Division; Blitz USA; and, Boeing Aerospace
Support Oklahoma City.
2002 - NORDAM Transparency Division,
Connors State College, Emergency Medical Services Authority,
Rep. Jerry W. Hefner, Rep. Randall Lee Irwin, Jerry Massegee.
2001 - WIX Filtration Products Division,
Dana Corporation; NORDAM Transparency Division, The NORDAM Group;
Altus Public Schools; Integris Baptist and Southwest Medical
Centers; Metro Technology Centers; Sprint PCS-Education and
Development Department; Temple-Inland Company.
2000 NORDAM Repair Division; Wix
Filtration Products, Dana Corporation; Honeywell Lori, Inc;
Enviro Systems, Inc.; Gemini Coatings, Inc.; Integris Bass Baptist
Health Center; Oklahoma Housing and Finance Agency; ZENEX Communications,
Inc.
1999 Federal Reserve Bank of Kansas
City, Oklahoma City Branch; Northrop Grumman Technical Services
Inc.; Business and Industry Services Division, Moore Norman
Technology Center; Wix Filtration Products, Dana Corporation;
507 Air Refueling Wing, Tinker AFB; Hilti, Inc.; City of Edmond;
Central and South West Services; EATON Corporation, OKC Clutch
Plant; Fletcher Gypsum; Francis Tuttle; Greater OKC Chamber
of Commerce; Hollytex Carpet Mills, Inc.; Naboholz Construction
Corporation; Pace/Butler Corporation
1998 St. Anthony Hospital and
the Lindberg Heat Treating Company
1997 Baker Oil Tools, Stillwater
Medical Center, Cargill Inc., Salt Division, and Johnson Controls,
Inc.
1996 Bone and Joint Hospital and
the Eaton Corporation
1995 Baxter Healthcare Corporation
1994 AT&T, Armstrong World
Industries, Inc., The Bama Companies and ZEBCO Corporation.
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5. When were the education and health care criteria established?
In 1999, the Baldrige National Quality Program (BNQP) established criteria for education and health care applicants. As a result, the Oklahoma Quality Award Foundation allows education and health care applicants the option to use either the Malcolm Baldrige Education or Criteria for Performance Excellence or the Malcolm Baldrige Health Care Criteria for Performance Excellence to complete their application. Any for-profit or not-for-for profit public or private organization that provides educational or health care services in Oklahoma is eligible to apply for the award.
If education or health care applicants use these Baldrige criteria, they must show achievements and improvements in seven areas: leadership; strategic planning; customer and market focus (for education: student, stakeholder, and market focus; for health care: focus on patients, other customers, and markets); measurement, analysis, and knowledge management; human resource focus ( for education: faculty and staff focus; for health care: staff focus); process management; and business results (for both education and health care: organizational performance results).
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6. How are recipients selected?
Applications for the award are evaluated by
an independent Board of Examiners composed of primarily private-sector
experts in quality and business. Examiners look for achievements
and improvements in all seven categories.Organizations that
pass an initial screening are visited by teams of examiners
to verify information in the application and to clarify questions
that come up during the review. Each applicant receives a written
summary of strengths and opportunities for improvement in each
area addressed by the criteria.
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7. Does quality pay?
While quality management cannot guarantee success, the Oklahoma Quality Award and the Malcolm Baldrige winning companies believe that investing in performance excellence can lead to outstanding returns. Studies by the National Institute of Science and Technology (NIST), universities, business organizations, and the U.S. General Accounting Office have found that investing in performance improvement strategies pays off in increased productivity, satisfied employees and customers, and improved profitability - both for customers and investors.
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8. Do the award criteria
take into account an organization's financial performance?
Yes. The criteria include many factors that
contribute to financial performance, including decisions and
strategies that lead to better market performance, gains in
market share, and customer retention and satisfaction.Organizations
are urged to use financial information, including profit trends,
in analyzing and reporting on improved overall performance and
to look for the connection between the two.
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9. Does the award amount
to a product or service endorsement for the winners?
No. The award is given because an organization
has shown it has an outstanding system for managing its products,
services, human resources, and customer relationships.As part
of the evaluation, an organization is asked to describe its
system for assuring the quality of its goods and services. It
also must supply information on performance improvements and
customer satisfaction efforts and results. That does not mean
that a winner's products or services are endorsed.
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10. Why are the Oklahoma
Quality Award winners asked to share their successful strategies?
One of the main purposes of the award is to
pass on information about the winners' performance improvement
programs that other businesses and organizations can tailor
for their own needs. Representatives from the winning organizations
have willingly shared their performance strategies and methods
with other firms.
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11. To what extent are they
asked to share their strategies?
The managers of each winning organization must
decide how much time and effort to devote to activities such
as speaking engagements and tours of facilities. The requirements
of the award program are minimal. Winners are asked to participate
in the Foundations presentations and co-sponsored conferences,
to provide basic materials to those who request it on their
organization's performance strategies and methods, and to answer
news media inquiries.
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12. Do advertising and
publicity diminish the image and prestige of the award?
The Foundation policies establishing the award states that a
winner may publicize its receipt of such award and use the award
in its advertising. Promoting public and business awareness
of performance improvement is one of the prime goals of the
Foundation, and advertising is one way to meet this goal. Guidelines
help organizations assure their advertising is appropriate in
representing their Oklahoma Quality Award recognition.
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13. Are organizations and
companies simply chasing after the award and ignoring the lessons
of performance improvement?
The perception by some that winning the award
is the goal of Oklahoma companies and organizations is not supported
by the facts. The Oklahoma Quality Award winners didn't apply
the concepts of performance excellence to win an award. They
did it to win customers. They did it to grow. They did it to
prosper and to remain competitive in a world marketplace. Many
organizations are using the Oklahoma Quality Award performance
excellence criteria to assess themselves and to improve. The
award program has helped to stimulate an amazing movement to
improve Oklahoma businesses and organizations.
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14. Why are organizations
charged a fee to apply?
The application fees are charged to cover expenses
associated with distribution and review of applications and
development of feedback reports. The application and review
process are considered widely to be a very cost-effective and
comprehensive. For an application fee of $2,750 for large organizations,
$2,250 for medium sized organizations and $1750 for small firms;
organizations receive at least 300 hours of review by a minimum
of four business and quality experts. Site-visited organizations
receive over 600 hours of in-depth review. Every applicant receives
an extensive feedback report highlighting strengths and areas
to improve.
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15. May an organization
hire a consultant to help prepare answers for the Oklahoma Quality
Award application?
Applicants for the award are asked to supply
facts and data to substantiate their claims concerning their
management practices. Consultants, including members of the
Board of Examiners, may provide services on performance management
issues as well as the Oklahoma Quality award process. However,
since there are no secret answers or even right or wrong answers
to the award application, the award cannot be won by hiring
someone to fill in the blanks. An organization must show through
facts and data that it has a world-class management system in
place and that it is continually looking for ways to improve.
As a final check before recommending winners,
members of the Board of Examiners visit the candidates for the
award. During these site visits, examiners interview employees
and review pertinent records and data. The objective is to verify
the information provided in the application and to answer questions
raised during the board's review. An organization that hired
someone to fill out its application would never make it through
this rigorous review if its performance management system were
not supported by facts and data.
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16. Is it a conflict of
interest for members of the Board of Examiners to work as consultants?
No. Members of the Board of Examiners are experts
in evaluating performance management systems. They are in demand
as speakers, as information resources, and as consultants. These
activities serve as a way to make more people aware of performance
improvement techniques and the Oklahoma Quality Award.
However, since the examiners and judges on the
board review applications for the award and are involved in
recommending award recipients, precautions are taken to prevent
a conflict of interest or even the appearance of conflict. Rigorous
rules are followed at every stage of the review.
Primarily, this means all members of the
board must abide by a code of ethics requiring, among other
things, that they disclose all business affiliations that might
create a conflict. In such cases, they cannot review an application,
comment on it, or make any judgments that could affect it. It
is a violation of the code for board members even to ask for
information on applications other than those to which they are
assigned.Other safeguards and checks also are built into the
three-step review process. For example, during the first step,
each application is evaluated independently by at least five
different examiners. By the time the review is over, some applicants
will have gone through over 1,000 hours of evaluation.
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17. How does the Oklahoma
Quality Award differ from ISO 9000?
The purpose, content, and
focus of the Oklahoma Quality Award and ISO 9000 are very different.
The Oklahoma Quality Award was created to enhance the competitiveness
of Oklahoma businesses and organizations. The award program
promotes performance excellence, recognizes achievements of
Oklahoma companies and organizations, and provides a vehicle
for sharing successful strategies. The Oklahoma Quality Award
criteria focus on results and continuous improvement.They provide
a framework for designing, implementing, and assessing a process
for managing all of the organization's operations.
ISO 9000 is a series of five
international standards published in 1987 by the International
Organization for Standardization (ISO), Geneva, Switzerland.
Companies can use the standards to help determine what is needed
to maintain an efficient quality conformance system.For example,
the standards describe the need for an effective quality system,
for ensuring that measuring and testing equipment is calibrated
regularly and for maintaining an adequate record-keeping system.
ISO 9000 registration determines whether an organization complies
with its own quality system.Overall, ISO 9000 registration covers
less than 10 percent of the Oklahoma Quality Award criteria.
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For more information about the award and the Foundation contact: Mike Strong at 405-815-5295
Fax (405) 815-5202
e-mail Mike.Strong@OklahomaQuality.com
or write to:
Oklahoma Quality Award Foundation
P.O. Box 26980
Oklahoma City , OK
73126-0980.
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